Locana Travel App
Role:
UI/UX Designer
Duration:
06.2025 - 09.2025
Type:
Personal Project
Project Overview
Locana is a mobile pet project I created during my studies to practice applying theory in mobile design. It’s a travel app concept that helps people discover places, read reviews, and plan trips in a simple, engaging way.
The focus was on exploring the full design process — from research and user flows to wireframes and visual design — while learning how to turn ideas into a clear and user-friendly product.
From Research to Insights: Shaping the Locana Experience
To ground the project, I studied competitors and explored how people currently discover and plan trips, identifying both strengths and pain points along the way. Then I developed four personas: business travelers, families, couples, and budget explorers, to reflect different needs and expectations.
A customer journey map brought these insights to life, showing where users face friction, from complicated filters to long registrations. These findings shaped the design toward simpler discovery, guest-first access, easy route-building, and offline support that makes the app useful on the go.
Defining the foundation of the app
I mapped the information architecture and outlined the main user flows, from onboarding and search to trip creation and settings. Wireframes for key features, such as the city page, object details, and collections, helped refine logic early and streamline the experience into a clear, connected system.
Shaping the look and feel
The design emphasizes clarity and movement, with a logo inspired by navigation and supported by clean typography. A modern color palette and interface bring consistency across screens, from homepage and search to trips and profile, while features like dark mode, personalization, and payment management add flexibility.
Key Takeaways from the Project
The final concept comes to life through key screens, mockups, and posters that show how Locana could work in real use. This project strengthened my ability to connect research with design decisions and improved how I approach user flows, interface consistency, and visual storytelling. It also gave me valuable practice in structuring mobile products from the ground up, balancing usability with aesthetics.
